My singular focus

Protecting your TRADEMARKS

HOLGER GENSMANTEL: IP ATTORNEY

info@brandguard.eu

T: +49 1577 646 93 62

MY SKILLS & SERVICES

  • International trademark law
  • Portfolio Management
  • Trademark Litigation
  • Anti-counterfeiting
  • Unfair Competition Law
  • Copyright Law

A trademark gives you a legal monopoly and competitive advantage.

Secure and defend it.

My skills are broad: from trademark clearance searches, applications, maintenance, monitoring, enforcement to licensing. I have comprehensive experience in combating counterfeiters, offline and online. I enjoy each aspect, and love supporting clients in the protection of their trademarks.

Services

Clearance Searches

Trademark infringements can be expensive. Our trademark searches reveal whether your trademark is available for use and/or registration.

Applications

We protect brands worldwide. We develop cost-efficient filing strategies tailored to your needs.

Monitoring

Your trademark is a monopoly. Defend it and avoid follow-up costs – with our professional monitoring services.

ABOUT ME

I've have always been drawn to brands and the impact they can have.

The defense and exploitation of trademarks can be expensive. Working with me is the opposite. I advise pragmatically and strive for solutions that meet your goals.

MY CAREER

IP lawyer2006 - today

Attorney-at-law

From 2006 to 2011 I worked as an attorney-at-law in the IP department of two law firms in Stuttgart, Germany.

Since 2011 I am working, in addition to my main job as a corporate counsel, as an independent lawyer under the trade name BRANDGUARD.

Corporate Counsel2011 - today

Corporate Counsel

In 2011, I joined trademark department of an international optics and opto-electronics company. Since 2016, I am heading the department and have gained comprehensive experience in managing a complex trademark portfolio internationally.